Hi Do Gooders! We just finished up my favorite of the Do Good Better Workshop series, PLAN! Having a plan is a vital component to fundraising. Not only does it help build sustainability and growth of your organization’s fundraising, but it provides a blueprint to the board and staff leadership about how you will reach your goals. I left the workshop inspired by the participants and they way in which each one of them have a plan to do good better for our community. Here are a few thoughts about what we learned: - Having a plan is not just about raising money. It helps to create diversified actions to ensure funds are coming from a variety of sources and that donors are being thanked and cultivated in addition to being asked.
- A plan builds upon itself each year. By evaluating metrics and not just dollars raised, you can continue to improve and look at your performance history as a means of predicting success in the coming year(s).
- Take your plan and put it into action – start today! Think about your next campaign and how you can use a plan to make it successful. What will it cost, what metrics do you need to track, what content needs to be developed, and who do you need to partner with?
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