The Art and Science of ‘Major Gifts’


A few weeks ago, Jenny told you about the Individual Donor Benchmark Survey. It’s terribly late notice, but TODAY is the final day you can participate, so if you have time (because we all have extra of that, right?), please go take it right now!

Below you’ll find a great infographic they provided about last year’s data, and it’s no surprise that individual donors are a major source of revenue for our organizations… But nearly HALF of the revenue generated from individual donors came from what we all know as ‘major gifts’.

Our next workshop is all about how to foster your relationships with your most important donors, and diffusing the nerves many of us have about ‘making the ask’…  We still have a few spaces left, so if your plan for this year includes improving your major giving program, this workshop is definitely something you don’t want to miss – we’d love to help you Do Good. Better! (and you can log 8 hours of Continuing Education toward your CFRE!)

Individual Giving Benchmark Report 2015 infographic


Laura Headshot 2014

Laura Alexander, MA, CFRE

Principal Consultant